Business Development Manager - Retail & Catering Projects

Business Development Manager - Retail & Catering Projects
Location: Midlands - Field Based
Salary: £55,000 - £60,000 per annum Company Car & Bonus

An exciting opportunity has arisen for a commercially driven Business Development Manager to join a well-established and growing business within the commercial refrigeration and foodservice equipment sector.

The business is entering a new phase of growth and is seeking a motivated sales professional to help drive expansion across both the retail and hospitality markets. This is a true new business role, ideal for someone who thrives on opening doors, developing relationships, and winning high-value capital equipment projects.

The successful candidate will focus primarily on the retail sector, while also supporting growth within hospitality.

The Role

You will be responsible for developing new business opportunities across the UK, building a strong customer pipeline and securing long-term commercial partnerships. The role combines strategic account development with proactive field sales activity and will require regular customer visits nationwide.

Key responsibilities include:

• Winning new business within convenience retail, independent retail networks, and regional operators
• Developing relationships with key stakeholders involved in store development, fit-outs, and equipment procurement
• Managing capital equipment sales projects from initial prospecting through to completion
• Advising customers on energy-efficient refrigeration solutions and compliance requirements
• Driving growth within the hospitality and on-premise sector, targeting bars, pubs, and hospitality groups
• Introducing innovative front-of-house refrigeration solutions into premium venues
• Identifying opportunities to cross-sell across retail and hospitality environments
• Working closely with senior leadership to support wider commercial growth strategy

We are looking for an ambitious and commercially aware sales professional with experience selling commercial catering equipment, refrigeration, or related capital equipment solutions.

The ideal candidate will have:

• Proven business development experience within the foodservice equipment, refrigeration, hospitality, or convenience retail sectors
• A strong track record of winning and developing new business
• Experience selling capital equipment solutions
• The ability to build relationships with both operational and procurement stakeholders
• Excellent communication and negotiation skills
• A proactive, self-motivated approach with a genuine hunter mentality
• The ability to manage a national territory and work autonomously

Experience working with convenience retail groups, hospitality operators, or food-to-go environments would be highly advantageous.

What's on Offer

• Company benefits package including pension and healthcare
• Remote and autonomous field-based role
• Opportunity to join a growing and ambitious business during an exciting period of development
• Strong support from an experienced senior leadership team

If you are a driven sales professional looking for your next challenge within the commercial catering equipment, we would love to hear from you.

About Cast UK

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit