Senior B2B Marketing Manager

Blue Light Card. Individually great, together unstoppable

The Role and the Team

Blue Light Card is on a bold commercial growth trajectory, moving from affiliate relationships to full strategic partnerships with some of the biggest brands in the UK. This is a brand-new role, and a genuine greenfield opportunity, sitting at the heart of that shift.

As Senior B2B Marketing Manager, you'll build and lead BLC's B2B marketing function from the ground up. Sitting within the Partnerships team, you'll work across all commercial verticals, both core and growth, reporting to the Commercial Director, Core Verticals. You'll define how BLC shows up to brand partners and senior marketing stakeholders, shaping the narrative, the tools, the channels, and the strategy that positions us as a full-funnel marketing partner.

This is an exciting blend of strategic leadership and hands-on execution, with a clear focus on growing partner audiences and commercial impact.

What You’ll Do

• Own and deliver BLC's B2B marketing strategy, leading the activation of our repositioning as a full-funnel marketing partner and defining the narrative across our Commission and Retail Media proposition

• Define target partner segments and develop differentiated value propositions, shaping partner-facing messaging that is credible, compelling and commercially impactful

• Build BLC's profile with senior stakeholders (CMO, CCO) through creating executive engagement strategies, industry events, and roundtables

• Shape account-based marketing (ABM) strategy targeting priority partners, working closely with Growth Marketing to execute campaigns and convert activity into pipeline and revenue

• Develop high-quality sales enablement tools including category decks, value propositions and messaging frameworks, and ensure platforms like HubSpot are fully embedded across teams

• Build and nurture the B2B marketing function, defining the operating model, processes, and martech requirements as the team grows

• Act as a senior cross-functional manager collaborating across Commercial and Marketing teams, ensuring a joined-up approach between partner and member-facing activity

What You’ll Bring

• A strong background in senior B2B marketing roles, with experience owning and delivering marketing strategy end to end

• A track record of delivering clear commercial impact, working closely with Sales or Commercial teams to convert marketing activity into revenue

• Proven experience building a function or capability from scratch, or comfort operating in environments where the path isn't yet defined

• Experience repositioning a brand or evolving market perception, with the ability to engage at senior stakeholder level (CMO/CCO)

• Exceptional storytelling and messaging skills, combined with strong commercial acumen and a data-informed approach

• Comfortable being genuinely hands-on, you'll need to be as capable executing campaigns and building materials as you are thinking strategically. This is a role that requires you to operate at both levels.

• Experience with retail media or media propositions would be a nice addition, but is not essential

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid